...via Tim O'Reilly @ Google+ "Wow. Facebook adds organ donor status to profiles. This is the kind of social engineering that once only governments could do. It will be a fascinating test of Cass Sunstein and Richard Thaler's "choice architectures" hypothesis, as outlined in their book Nudge. It will be very interesting to see how many people take FB up on this notion, and what their choices are." via nytimes.com